Giordana to Outfit Astana Team
The Astana Pro Cycling team will wear Giordana technical apparel for all racing and training activities beginning in January 2017
Montecchio Maggiore, Italy, November 23rd 2016 – Giordana Cycling Apparel announced their return to the UCI World Tour today. The Astana Pro Cycling team will wear Giordana technical apparel for all racing and training activities beginning in January 2017. Giordana will also supply Astana developmental teams.
The partnership marks the return to the UCI World Tour for Giordana clothing. The brand enjoyed previous successes with professional teams and events dating back to the 1980s. A former supplier to Le Tour De France, Giordana remains one of the few brands that are still made in Italy. Giordana is also part of an even smaller group of cycling clothing manufacturers who actually develop and make their products in their own factory.
Giorgio Andretta, founder of Giordana, stated, “We are thrilled to be involved with Astana. It marks our return to the World Tour. We have developed an entirely new line of garments to help the athletes perform at their best. Our new FormaRed-Carbon® Pro (FR-C® Pro) line will make up the core of the kits we supply the team. This new, top of the line collection offers a diverse range of garments for racing and training. Our goal with FR-C Pro was to set the bar high in regards to innovation and performance to handle any riding condition throughout the year. Clubs, teams, and shops throughout the world can personalize this same product through our 2017 Custom Clothing program. Moving forward, we will continue to evolve the Giordana range with the feedback we garner from partnering with this great team.”