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A delight for the tastebuds with Cono Sur and TP ICAP L’Etape London

Cono Sur announced as official wine of the London Tour de France ride

A delight for the tastebuds with Cono Sur and TP ICAP L’Etape London

Human Race sportives are well known for their fantastic feed stations, featuring the famous salted potatoes and other delicacies. However the tastebuds of those riders at this year’s TP ICAP L’Etape London by Le Tour de France will be given a further treat, as they receive a glass of the finest Cono Sur wine when crossing the finishing line.
The new partnership sees Cono Sur named as the official wine of TP ICAP L’Etape London by Le Tour de France, championing the bicycle from the vineyards of Chile all the way to the VeloPark and fields of Essex.

“The bicycle is our icon,” says Cono Sur Senior Brand Manager, James Hick. “Everyone who works at the vineyard, from those who handpick the delicate grapes to the winemaker, travels from village to vine by bike. It seemed only fitting that as a tribute to the workers we name a range of wine after them – Bicicleta – which we will be bringing to London next month.”

TP ICAP L’Etape London by Le Tour de France takes place on Sunday 24th September, bringing the magic of Le Tour to the capital. As well as great riding, the event offers a number of Le Tour de France experiences similar to the professionals, including a guest appearance by 2010 Tour de France winner Andy Schleck.

“Cono Sur has been the official wine of Le Tour de France since 2014, so the brand is a natural fit for the official Tour de France ride in London,” says Human Race CEO Nick Rusling. “Their association with the world’s most prestigious road cycle race was key to the new partnership, as well as the fact that they make great tasting wine!”

With a few entries still remaining for TP ICAP L’Etape London, get in quick to secure your place and raise a glass of Bicicleta to your cycling achievement. www.letapeuk.co.uk.

Cono Sur announced as official wine of the London Tour de France ride

About Human Race

Human Race is the UK’s leading mass participation events company, putting on over 30 events each year in triathlon, cycling, running, duathlon and open water swimming. Part of Amaury Sport Organisation (A.S.O.), owners of Le Tour de France and the leader in the French running and sportive market, Human Race’s prestigious portfolio includes the Windsor Triathlon, Dragon Ride L’Étape Wales, the Cancer Research UK Winter Run Series and VitalityMove with Jessica Ennis Hill. The company also specialises in delivering bespoke corporate events, working with businesses such as JLL and Cisco.   

Human Race’s events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from nervous first timers of all ages through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities. www.humanrace.co.uk

About TP ICAP

TP ICAP brings together buyers and sellers in global financial, energy and commodities markets. It is the world’s largest wholesale market intermediary, with a portfolio of businesses that provide broking services, data & analytics and market intelligence, trusted by clients around the world. We operate from offices in 31 countries, supporting award-winning brokers with market-leading technology. For further information see www.tpicap.com.