New Logo unveiled for 2017 Giro d'Italia

CS Sport has unveiled a new logo for the 2017 Giro d’Italia, which will be the 100th edition of the race

New Logo unveiled for 2017 Giro d'ItaliaThe new logo incorporates the swirling motif of the Trofeo Senza Fine with the silhouette of a bike rider and the number 100 to mark the milestone.

“For the 100th edition of the Giro d'Italia we have begun a new marketing strategy; the new logo is an important first step that begins the celebrations of the Corsa Rosa 2017. To complement the logo, the new event slogan – 'Amore Infinito' – will guide our marketing initiatives and communications, and will remain untranslated in Italian to underline the 'Made in Italy' heart of the event,” said RCS Sport head of marketing and communications Roberto Salamini.

The 2017 Giro will get underway in Alghero, Sardinia on May 5.

The full route of the 100th edition of the race will be announced in Milan on October 25. It is expected that the Giro will visit Sicily and Vincenzo Nibali’s home city of Messina following the three opening stages in Sardinia, though details of the route – including the location of the final stage – are yet to be confirmed. 

VIDEO: 2017 Giro d'Italia PREVIEW

 
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