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Giordana Announces Clothing Partnership with ORICA-BikeExchange

The team will use Giordana clothing for all racing and training activities beginning in January 2017. Giordana will also supply their women's team

Montecchio Maggiore, Italy – Giordana Cycling Apparel announced today the signing of ORICA-BikeExchange to a multi-year agreement to wear Giordana technical apparel. 

ORICA-BikeExchange is the second UCI WorldTour Team to select Giordana clothing for the coming season. Giordana has enjoyed ongoing successes with professional teams and events since the 1980's. A former supplier to Le Tour De France, Giordana is one of a small number of brands still made in Italy. It is also part of an even smaller group of cycling clothing manufacturers who actually develop and make their products in their own factory.

Giorgio Andretta, founder of Giordana, stated, “We are thrilled to be aligned with ORICA-BikeExchange. To partner with such a great WorldTour team is fantastic! We have developed an entirely new line of garments to help the athletes perform at their best. Our new FormaRed-Carbon® Pro (FR-C® Pro) line will make up the core of the kits we supply the team. It’s our new, top of the line collection with a diverse range of garments for racing and training. Our goal with FR-C Pro was to set the bar high in regards to innovation and performance to handle any riding condition throughout the year. Clubs, teams, and shops throughout the world can personalize this same product through our Custom Clothing program. Moving forward, we will continue to evolve the Giordana range with the feedback we garner from partnering with the ORICA-BikeExchange team.”

Giordana Announces Clothing Partnership with ORICA-BikeExchange

Founded and run by passionate cyclists, Giordana apparel traces its roots back to 1972 when founder Giorgio Andretta first imported Italian cycling apparel, of his design, into North America. In 1979 Mr. Andretta trademarked the Giordana name in honor of his new daughter and the Giordana brand was officially born. Recently, Giordana opened its own manufacturing facility with all-new state of the art machinery in Italy This signaled a rebirth of the brand with Andretta taking full control of all aspects of the business, from the research and development process all the way to final construction.

For more than 40 years Giordana has remained at the forefront of the sport. It has been worn and endorsed by leading athletes and marquee events. Giordana has been sought out as the official apparel by numerous professional teams and events, including the Tour de France, the US PRO Championships, the Tour of Qatar and the Tour of Oman. It has been ridden to victories in all those events, as well as in Olympic Games and UCI World Championships. Top teams to wear Giordana have included Motorola, CSC, ONCE, Cofidis, and Silber Pro Cycling.

These relationships have pushed Giordana to be a leader in the world of cycling wear and have been instrumental in the development of best-in-class apparel, like the top of the range FR-C® Pro line.

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Giordana Announces Clothing Partnership with ORICA-BikeExchange