Mallorca 312 expanding with new Milestone Series
New series aims to export the successful model that has made Spanish event, Mallorca 312, an iconic international Gran Fondo
On the occasion of its tenth anniversary, the organising team behind the Mallorca 312, sponsored by Giant – Taiwan, presented its international project ‘Milestone Series’ last Friday.
Mallorca 312 is a big event with over 23,000 participants in its ten editions from over 60 different nationalities.
Interest reportedly shown by other destinations has led to the international expansion of the Milestone Series league, which will be held in the UK, Germany and Scandinavia in 2020.
VIDEO: Milestone Series
Milestone Series will be positioned as a premium Gran Fondo – ‘held in cycling’s most iconic locations worldwide, with the same format and quality seal as the Mallorca 312.’ The first event will be held in August in the volcanic region of Eifel, a region in the Eifel Mountains in Germany.
The single-day cycling event offers 3 spectacular routes 205km, 166km and 102km and 2,390 metres of slopes. Bitburg will be the headquarters of the German edition of Milestone Series. The circuit will cover such cities as Waxweiler, Heilhausemühle, Firsthsus Bleialf and Brandscheid. Stunning climbs and incredible views!
“We are very proud to be able to announce the first international event of our new brand Milestone Series that will be held in Eifel in August 2020, with the collaboration of the very best local partners you could ask for”, said Xisco Lliteras, General Director of the Mallorca 312 referring to ING Night Marathon Luxembourg, Ironman Europe and the Eifelkreises Bitburg-Prüm District.
“There is a very deep-rooted cycling culture in Germany and our event, the Mallorca 312, has featured 14% German participants since its very debut. It is for this reason that we believe Germany to be an excellent setting for a Milestone Series event. As organisers of the Mallorca 312, we have the experience of ten editions under our belt with regards to organising these types of one-day races. It is time to expand our event on an international level, and we do so through Milestone Series, a global premium Gran Fondo portfolio held in iconic locations, with the same format and quality seal as the Mallorca 312”, concluded Lliteras.