SENA Announced as the Title Sponsor of Gran Fondo National Series

Leader in rider-to-rider communications encourages cyclists to #RideConnected #RideProtected

The Gran Fondo National Series today announced a new Title Sponsorship with SENA, the market leader in Bluetooth networked communications between motorcyclists, cyclists, and outdoor enthusiasts. SENA’s innovative Smart Helmets allow cyclists to communicate with each other, hear turn-by-turn directions, or listen to podcasts and music without earbuds. SENA will be the Title Sponsor for the six-event series, which includes the USA Cycling Gran Fondo National Championships. The Series will be referred to as the SENA Gran Fondo National Series for the 2026-2027 seasons.

“We are proud to bring an internationally recognized technology brand on as the title sponsor for the Series,” said Gran Fondo National Series Founder and Director, Reuben Kline. “It’s indicative of the leadership position the Series has in the US gran fondo scene. SENA is an American company that has been the market leader in helmet-based Bluetooth communicators for motorcycle riders almost 20 years. We’re eager to introduce the enhanced safety features of Smart Helmets to cyclists.”

Smart Helmets and hands-free Bluetooth communicators make cyclists safer by allowing riders to relay critical information about road hazards, flat tires, and mechanical issues to riders within a radius of about half a mile. Riders can also listen to turn-by-turn directions through the helmet rather than looking at maps or handlebar-mounted devices. And helmet-based microphones and speakers eliminate the need for earphones, meaning riders can always hear nearby traffic.

“We are proud to partner with Gran Fondo National Series to introduce this easy-to-use, unobtrusive technology to cyclists throughout the United States. While other helmets only protect against the most serious injuries, the best measure against an accident is not to let it happen in the first place by constantly being in communication with your riders,” said Jack Woo, Chief Business Development Officer at Sena Technologies.

This new title sponsor relationship replaces SUAREZ clothing which has been the top-level supporter of the Series for the past four years. SUAREZ will remain a Gran Fondo National Series sponsor as the official apparel brand of the Series. “SUAREZ has been a great partner for the past four years and we are happy to keep the relationship in place,” said Gran Fondo National Series Founder and Director, Reuben Kline. “The apparel products we have presently with SUAREZ have been amazing! No other cycling apparel collection exemplifies the passion for cycling in America the way our collection has for the past four years, and we look forward to keeping that spirit alive.”

Benefits to Event Participants

In addition to a branding presence at all Gran Fondo National Series events, SENA will provide products for swag bags, podium prizes, raffle giveaways at SENA Gran Fondo National Series events, enhancing the experience for participants across the country.

Gran Fondo National Series continues to be a premier platform for cycling brands to connect with dedicated riders, and SENA’s partnership underscores the importance of in-person engagement in building brand loyalty and excitement.

About SENA 

Founded in 1998, SENA is a global leader in innovative communication systems, offering advanced connectivity solutions for adventure enthusiasts and professionals. SENA pushes the boundaries of technology with a range of products—from motorcycle helmets to communication systems for outdoor sports and industrial environments. Our products integrate cutting-edge technologies such as Bluetooth 5.0 and Mesh Intercom™, ensuring superior user experiences in terms of safety and performance. Whether on the road, in the mountains, or at sea, SENA accompanies its users wherever adventure takes them. #RideConnected #RideProtected

For more information, please visit: SENA.com

About Gran Fondo National Series 

Founded in 2012 by event director Reuben Kline, the Gran Fondo National Series is the largest and most competitive series of gran fondo cycling events in the United States. Gran Fondo National Series pioneered timed-segment racing into US gran fondo events and has crowned Gran Fondo National Champions and Gran Fondo National Series Champions since 2012. Since 2020, Gran Fondo National Series has been the organizer of the official USA Cycling Gran Fondo National Championships. 

For more information, please visit: granfondonationalseries.com