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The Laughing Cow

May 27 - May 28 2023
Lons-le-Saunier, France
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Distances: 59 km
Difficulty: Gently rolling terrain with one or two short hills

To celebrate the centenary of its flagship brand La Vache qui rit, the Bel group has created a great popular event, a cyclosportive at the start and finish of Lons-le-Saunier.

A "Gravel" event and three courses for bicycles are proposed. Each participant will receive the collector's jersey of the centenary of The Laughing Cow.

The sponsor of this first event of its kind will be former world champion Laurent Jalabert, now a commentator consultant on France Télévision.

These sporting events will not be the only activities planned by the Bel group, which will offer an ecological funfair at the park and many other activities that will be unveiled later.

The Cyclosportive 100-year-old La Vache qui rit, part of the FFC calendar, aims to be sustainable and grow year after year.

100th Anniversary of the Laughing Cow

Start Located At: Lons-le-Saunier, France
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