VIDEO: Tinkoffs New TV Ad Starring Cycling Champion Peter Sagan
The ad is soundtracked by Queen's classic hit 'Bicycle'
Edwin Nikkels has directed the latest Tinkoff TV ad for Park Production from Moscow. Accompanied by Queen’s classic hit ‘Bicycle’, cycling world champion Peter Sagan becomes the poster boy for online banking in Russia for client Tinkoff Bank.
The commercial builds up to a powerful climax. Starting with a shot of Sagan from a billboard, we accompany him all the way to the finish line, where he is victorious. That is where Tinkoff Bank’s message ‘Tinkoff – The biggest online bank in the World. From Russia.’ is delivered.
Shots from the Tour de France and CGI shots are mixed together smoothly with Sagan more up close and personal, into one fluent, vibrant sequence of shots, capturing the viewers’ attention.