Cyclists anticipate “Sprinters Sportive” as official Le Tour de France event returns to the Capital
Entries are now open for TP ICAP L’Etape London by Le Tour de France, which takes place at the Lee Valley VeloPark on Sunday 23 September 2018. This official Le Tour de France ride showcases three closed road sprint sections, and a chance for cyclists to test their legs against former Le Tour Champions and win official Le Tour sprint jerseys
Combining an iconic Olympic venue, beautiful countryside, and exclusive event benefits only usually seen at official Tour de France events, TP ICAP L’Etape London gives riders an opportunity to experience the magic of the world’s greatest cycling event, on their doorstep.
With limited capacity, this event has been designed with rider experience as the top priority. With three distance options (Long 186km, Medium 147km and Short 76km) makes this an ideal challenge for cyclists of all levels of experience. Departing East London, the scenic open-road route takes in much of Stage Three of the 2014 Grand Depart. Entering rural Essex, riders will enjoy a mainly flat course making it a perfect opportunity for cyclists to open up and test their legs over two timed closed road sprint sections.
Heading back into the city, the sportive culminates in a spectacular timed lap of honour at the Velopark. Cyclists will be able to emulate the professionals by charging for the line and seeing how they compare against fellow riders, in the contest for official green Tour de France jerseys.
The Tour de France experience will be part of every element of the event. Riders will be given Tour de France style bibs and will be following official Le Tour signage. Out on the course, cyclists will experience the highest quality feed stations including products from official nutrition partner, Optimum Nutrition, and first-class mechanical support from VonCrank, as well as regular fly-bys from moto marshalls and red Tour de France Skodas.
Once over the finish line, riders will receive medals, rehydrate with a complimentary Erdinger Alkoholfrei, celebrate at the cheese & wine party in true French style, and have the opportunity to grab a picture on the Le Tour de France podium.
Nick Rusling, CEO at Human Race, says; “This event is where we really see the might of our parent company A.S.O benefitting our riders. In no other event in the UK do you have access to so many elements that are synonymous with Le Tour. Again, we will be playing host to a Tour de France Champion, who we will be excited to announce in the coming months!”
Alexandra Wick, Group Brand & Marketing Director at TP ICAP, says; “We’re pleased to be involved with the L’Etape London for the third consecutive year. It’s an event that gives people a taste of what it’s like to cycle along an official Tour De France route and last year, we had more than 300 TP ICAP riders out on the course, of all different levels of ability. We are hoping that even more take part this year in what promises to be a brilliant event.”
Participants are encouraged to raise funds for the event’s official charity Access Sport. The charity works closely with volunteer-led community sports clubs, helping disadvantaged and disabled young people to achieve their full potential and enjoy the social and health benefits of sport. Riders can find out more at www.accesssport.org.uk.
The first 150 riders will receive a FREE official Le Tour de France polo shirt. This limited time offer lasts until the shirts run out – very limited availability!
For more information and to sign up for 2018, visit www.letapeuk.co.uk/london.