SBT GRVL to
Re-open Registration for Females to Diversify Participation from Year One
Colorado’s new gravel bike event will open up 200 more spots to encourage additional women to participate in the inaugural year
STEAMBOAT SPRINGS, Colo. (Feb. 18,2019) – SBT GRVL, the new gravel bike race experience set in Steamboat Springs, Colorado, today unveils a new initiative to diversify participation and encourage more women to sign up for the event’s inaugural year. Although the event sold out within six days, a week long social campaign will unfold today leading into the reopening of registration for 200 additional females, starting Feb. 25.
With the move, founders Amy Charity, Ken Benesh and Mark Satkiewicz take action on their shared commitment to get more women to the start line of the inaugural event. SBT GRVLis an experience designed to remove barriers. The event will offer an experience for cyclists of all levels to celebrate bikes and gravel together in a welcoming environment. No matter experience level, bike type, age or if the rider is male or female, there’s an amazing riding experience offered at SBT GRVL. Riders can enjoy a
SBT GRVL will award a $28,000 prize purse that will be equally split among men and women riders taking on the
“Since the launch of our event in October we’ve gained so much support, and with that, a
VIDEO: MAVIC Steamboat Lake
The invitation will be in the form of a social media campaign in which SBT GRVL will highlight inspirational stories and insights from participating female athletes. The women riders who will be sharing their stories range from amateurs to pros and will be using the hashtag #SBTPARITY across their social media channels.
To create as much visibility as possible, SBT GRVL founding sponsors Canyon Bicycles, Stages Cycling, Primal Wear, Carmichael Training Systems, Chamois Butt’r, Orange Seal, GU Energy Labs, Mavic, Panaracer, Smartwool, and other race sponsors, will also be sharing the announcement across their social channels.
It’s no secret that participation rates are significantly lower among women in cycling races and events. SBT GRVLwill hold a symposium discussing this issue on August
“This campaign is really important to Ken, Amy and I. Parity and inclusivity are in our brand DNA, so we want to take the necessary steps to achieve this from the beginning,” said Satkiewicz,cofounder of SBT GRVL. “Our amazing group of sponsors and athletes are excited to spread the word on our commitment to host more women riders at our inaugural event. We’re hopeful that we’ll fill these spots quickly.”
In future years of the event, SBT GRVL is committed to a 50/50 male/female participation rate goal.
Get inspired by following the stories of #SBTPARITY on Instagram, Twitter and Facebook this week. Check out the full group of featured female riders
About SBT GRVL
SBT GRVL launches August 2019 as a
For more infomation, please visit: https://sbtgrvl.com