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Welcome to Gran Fondo USA >> Levi's GranFondo: Behind The Curtain Online Mini-Documentary Launch

Levi's GranFondo: Behind The Curtain Online Mini-Documentary Launch

Build a cycling event that people travel from around the world to ride. Transform a city’s economy and culture into one that celebrates life on two wheels. Use time in the saddle to drive change in people’s lives. Integrate bicycling into the heart of your community.

Risk losing it all when the walls come crashing down.

Many are familiar with pro cyclist Lance Armstrong’s fall from grace in the 2012 doping scandal, but far fewer know about the named riders who testified to their own use of performance enhancing substances. Former pro cyclist Levi Leipheimer had built one of the biggest mass participation charity events in the world, Levi’s King Ridge GranFondo, in his hometown of Santa Rosa, California. Over 7,000 riders came from six continents to experience the grueling and exhilarating terrain of Sonoma County year after year, generating over a million dollars in charitable donations and far far more to a new cycling economy in Sonoma County.

His name, once associated with a bold new community direction, now stood scarred with the very people to whom he was most accountable. He lost his team, his career, and much of the standing he had earned as a world-class athlete and hometown hero.

Levi’s GranFondo, however, couldn’t retire. There was too much to lose, too much work that had gone into its success. The event had to stand on its own and prove that it was far bigger than the person who started it.

 
Tag: levi
 
Feb 07 2017 - NEWS: Top 15 U.S. Gran Fondos for 2017
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Aug 19 2016 - NEWS: Pro Cyclist Alison Tetrick Starts King Ridge Connect Campaign to Help At-risk Youth
Aug 18 2016 - NEWS: Levis Core Challenge
Aug 10 2016 - NEWS: Levi’s Gran Fondo inspires the penultimate stage of the AMGEN Tour of California, this Saturday May 21
Jul 20 2015 - NEWS: Jan Ullrich, former Tour de France champion, set for Gran Fondo
Jan 02 2015 - NEWS: Registration opens Jan 12th for Levi's Gran Fondo
Oct 06 2014 - NEWS: 7,000 cyclists brave heat for Levi's GranFondo
Jun 20 2014 - NEWS: Levi's GranFondo: Behind The Curtain Online Mini-Documentary Launch
Jan 12 2014 - NEWS: 2014 Levi Gran Fondo Registration opens Monday 9am PST
Oct 06 2013 - NEWS: Over 5,000 Cyclists Took on Levis Gran Fondo
- NEWS: Riding Levi's Gran Fondo
Oct 06 2014 - RESULTS: Levis GranFondo
Oct 06 2013 - RESULTS: Levis Gran Fondo
Sep 30 2017 - EVENT: Levi Leipheimers King Ridge Gran Fondo
Oct 21 2017 - EVENT: The Hammer Road Rally