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Watch The Levi Effect Documentary

The Levi Effect is the story of professional cyclist Levi Leipheimer who left behind the mountains of Butte, Montana for a life of cramped hotels, endless traveling, and shovelfuls of pasta across two continents. Many talented young athletes do the very same, but few can make a home for themselves amongst the agonizing competition of a grueling sport.

After years of struggling against the world’s top athletes, Levi finally earned a spot in their ranks. Now, at the apex of his career, he finds himself in a place that he’d never considered: Levi's GranFondo, his greatest legacy, is intersecting with one of the darkest eras of the sport and his inevitable journey through it.

In the end, Levi’s unlikely impact on the lives of those around him; the community he unwittingly created, begins to eclipse the headlines of his racing career.
No single accomplishment will ever hold a candle to the changes we engender in the world around us.

If you’re a subscriber to Bike TV, you can watch The Levi Effect for free on those channels. It shares powerful insight into our origins, the challenges of racing at the highest level, and how it all comes full circle to what has now become one of the world’s leading cycling events.

TRAILER: The Levi Effect 

You can also watch it here (paid):

Gran Fondo Guide is proud to support Levi's GranFondo's efforts to support at-risk youth. 

Use promo code GFgu&de17 (case sensitive) on check out and receive a 10% discount. Start a King Ridge Connect campaign supporting an at-risk youth organization in your community and Levi's Gran Fondo will match it by donating 10% of your entry fee to your campaign. Only valid until Wednesday, Feb 15th 2017.

Tag: levi
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