Haute Route Names World Bicycle Relief as a Designated Charity Partner for All North American Events in 2018

COLORADO SPRINGS, Colo. (February 14, 2018) – Haute Route, the most prestigious multi-day event series for amateur cycling worldwide, is adding global nonprofit World Bicycle Relief as a designated charity partner for all North American events in 2018. Haute Route participants are encouraged to fundraise for World Bicycle Relief as part of their experience. All funds will go toward providing bicycles to people in developing countries where distance is a barrier to education, healthcare and economic empowerment.

“The World Bicycle Relief mission is all about the power of bicycles, a message that will resonate with Haute Route riders who share a love of the bike and understand the freedom that comes from two wheels,” said Haute Route North America Chairman Alain Lambert. “We are excited to partner with World Bicycle Relief and help galvanize the cycling community around a bike-centered cause.”

During online registration, Haute Route participants will have the option to select a one-time donation or fundraise in support of World Bicycle Relief. The global nonprofit will host a customized landing page for Haute Route athletes who choose to participate, providing tools and instructions to help them reach their fundraising goals.

“The spirit of Haute Route embraces possibility and our partnership with the series opens up new opportunities for World Bicycle Relief to reach even more of the cycling community,” said World Bicycle Relief Director of Global Marketing Ruth-Anne Renaud. “Haute Route provides riders with four world-class cycling events in North America along with a turnkey fundraising opportunity to provide more bicycles to more students, healthcare workers and entrepreneurs in the developing world.”

Taking place over seven or three-day formats, the timed and ranked Haute Route stage events are embedded in the world’s most iconic cycling terrain. Each Haute Route event offers a premium level of rider services usually reserved for the professional peloton. The 2018 calendar of events includes three brand-new three-day U.S. events in San Francisco, Calif., Asheville, North Carolina, and Cedar City, Utah as well as the second edition of the seven-day Mavic Haute Route Rockies.

About Haute Route

Haute Route was created in 2010 by global sports marketing and event company OC

Sport to deliver an unparalleled professional experience both on and off the bike for amateur riders. Taking place in the world’s most iconic cycling destinations, the events are timed, ranked and fully supported with premium services typically reserved for the pros. Haute Route launched its first North American event in June of 2017 with the Mavic Haute Route Rockies. For more information and to access the full 2018 Haute Route calendar of events, which includes three new three-day U.S. events, Haute Route San Francisco (April 20-22), Haute Route Asheville (May 18-20) and Haute Route Utah

(September 14-16), and the seven-day Mavic Haute Route Rockies (June 23-29), please visit hauteroute.org.

About World Bicycle Relief

Founded in 2005, World Bicycle Relief mobilizes people through The Power of Bicycles®. World Bicycle Relief accomplishes its mission by distributing specially designed, high quality bicycles through philanthropic and social enterprise programs. These purpose designed bicycles are built to withstand the challenging terrain and conditions in rural, developing areas. Entrepreneurs use the bicycles to increase productivity and profits. Students attend class more regularly and their academic performances improve. And, health care workers visit more patients in less time, providing better, more consistent care. World Bicycle Relief also promotes local economies and long-term sustainability by assembling bicycles locally and training field mechanics to service the bicycles. To date, World Bicycle Relief has delivered over 375,000 bicycles and trained over 1,800 field mechanics in Africa, Southeast Asia and South America. World Bicycle Relief is a registered nonprofit in USA, Canada, U.K., Australia and Germany, and has assembly facilities in Kenya, Zambia, Zimbabwe, Malawi, and Angola.

For more information, please visit: http://worldbicyclerelief.org. Follow us @PowerOfBicycles and like us at facebook.com/worldbicyclerelief.