VeloSport Gran Fondo, Ft. Lauderdale - December 10th - Register Now!
Welcome to Gran Fondo USA >> Giordana Announces Clothing Partnership with ORICA-BikeExchange

Giordana Announces Clothing Partnership with ORICA-BikeExchange

The team will use Giordana clothing for all racing and training activities beginning in January 2017. Giordana will also supply their women's team

Montecchio Maggiore, Italy – Giordana Cycling Apparel announced today the signing of ORICA-BikeExchange to a multi-year agreement to wear Giordana technical apparel. 

ORICA-BikeExchange is the second UCI WorldTour Team to select Giordana clothing for the coming season. Giordana has enjoyed ongoing successes with professional teams and events since the 1980's. A former supplier to Le Tour De France, Giordana is one of a small number of brands still made in Italy. It is also part of an even smaller group of cycling clothing manufacturers who actually develop and make their products in their own factory.

Giorgio Andretta, founder of Giordana, stated, “We are thrilled to be aligned with ORICA-BikeExchange. To partner with such a great WorldTour team is fantastic! We have developed an entirely new line of garments to help the athletes perform at their best. Our new FormaRed-Carbon® Pro (FR-C® Pro) line will make up the core of the kits we supply the team. It’s our new, top of the line collection with a diverse range of garments for racing and training. Our goal with FR-C Pro was to set the bar high in regards to innovation and performance to handle any riding condition throughout the year. Clubs, teams, and shops throughout the world can personalize this same product through our Custom Clothing program. Moving forward, we will continue to evolve the Giordana range with the feedback we garner from partnering with the ORICA-BikeExchange team.”

Giordana Announces Clothing Partnership with ORICA-BikeExchange

Founded and run by passionate cyclists, Giordana apparel traces its roots back to 1972 when founder Giorgio Andretta first imported Italian cycling apparel, of his design, into North America. In 1979 Mr. Andretta trademarked the Giordana name in honor of his new daughter and the Giordana brand was officially born. Recently, Giordana opened its own manufacturing facility with all-new state of the art machinery in Italy This signaled a rebirth of the brand with Andretta taking full control of all aspects of the business, from the research and development process all the way to final construction.

For more than 40 years Giordana has remained at the forefront of the sport. It has been worn and endorsed by leading athletes and marquee events. Giordana has been sought out as the official apparel by numerous professional teams and events, including the Tour de France, the US PRO Championships, the Tour of Qatar and the Tour of Oman. It has been ridden to victories in all those events, as well as in Olympic Games and UCI World Championships. Top teams to wear Giordana have included Motorola, CSC, ONCE, Cofidis, and Silber Pro Cycling.

These relationships have pushed Giordana to be a leader in the world of cycling wear and have been instrumental in the development of best-in-class apparel, like the top of the range FR-C® Pro line.

For further information:


Orica Green Edge

Giordana Announces Clothing Partnership with ORICA-BikeExchange

Tag: giordana
Sep 18 2017 - NEWS: Mcloone and Patterson crowned Gran Fondo National Champions
Aug 31 2017 - NEWS: Less than 50 spots left for Gran Fondo Maryland Finale
Aug 29 2017 - NEWS: Cinch clinch Golden Gran Fondo Team Award
Aug 23 2017 - NEWS: CINCH Cycling Team to tackle Golden Gran Fondo!
Aug 12 2017 - NEWS: Lookout Mountain returns to the Golden Gran Fondo
Aug 09 2017 - NEWS: Golden Gran Fondo: Are you tough enough?
Aug 06 2017 - NEWS: Another Boone-tastic Gran Fondo from Giordana GFNCS
Jul 26 2017 - NEWS: Bluewater International Sells Out Again
Jul 24 2017 - NEWS: Team Melody Farm Reigns Supreme at the Gran Fondo Asheville
Jun 14 2017 - NEWS: Tackle the Gran Fondo Asheville in NC this July 23rd
Jun 05 2017 - NEWS: Skylands Cycling Wins Highlands Team Award
May 17 2017 - NEWS: Fifth Highlands Gran Fondo to be staged June 4th
May 08 2017 - NEWS: Owen Shott and Erica Allar take top prizes at Georgia Gran Fondo
Apr 21 2017 - NEWS: Frankie Andreu MC at Georgia Gran Fondo
May 02 2017 - NEWS: Piedmont College Cycling Team target Georgia Gran Fondo Team Award
Mar 07 2017 - NEWS: Giordana GFNCS Series announces new venue for May 7th Georgia event
Mar 27 2017 - NEWS: RESULTS: Gran Fondo in the Sunshine State
Dec 21 2016 - NEWS: Cycling commentator Frankie Andreu is MC at Gran Fondo Florida next weekend
Feb 21 2017 - NEWS: Register for the Giordana Gran Fondo National Championship Series and Save
Feb 06 2017 - NEWS: Friends of the Smokies Announces Fourth Giordana GFNCS Gran Fondo Asheville
Jan 18 2017 - NEWS: Silber And Giordana Join Forces Again
Dec 15 2016 - NEWS: Giordana GFNCS launches expanding North American Gran Fondo National Series
Dec 12 2016 - NEWS: Astana Team Presents Its 2017 Roster
Dec 09 2016 - NEWS: Giordana Announces Clothing Partnership with ORICA-BikeExchange
Nov 24 2016 - NEWS: Save 20% on Giordana Gran Fondo National Championship Series Registration
Nov 23 2016 - NEWS: Giordana to Outfit Astana Team
Nov 01 2016 - NEWS: Giordana Gran Fondo National Championship Series® announces 2017 Calendar
Jun 29 2016 - NEWS: Giordana GFNCS Releases Boone Gran Fondo Timed Climbs ahead of Aug 7th
May 14 2016 - NEWS: Next Moto Champion PB Roswell Bicycles Take Giordana Tour of Georgia Team Prize
Feb 02 2016 - NEWS: Giordana Named New Title Sponsor of Gran Fondo National Championship Series
Dec 12 2016 - RESULTS: 2016 Highlands Gran Fondo GFNCS Results
Dec 12 2016 - RESULTS: 2016 Tour of Georgia Gran Fondo GFNCS Results
Tag: oricabikeexchange
Jun 23 2017 - NEWS: Yates and Chavez lead Orica-Scott into Tour de France
May 12 2017 - NEWS: Caleb Ewan finally gets a stage win at the Giro
Jan 20 2017 - NEWS: Caleb Ewan Scores Hattrick as Porte Leads
Jan 19 2017 - NEWS: Caleb Ewan wins Crash Marred Stage 3
Jan 17 2017 - NEWS: Amanda Spratt wins Santos Women's Tour
Jan 17 2017 - NEWS: Caleb Ewan Wins a Hot First Stage
Jan 02 2017 - NEWS: Orica-Scott shine on the second day of Bay Crits
Jan 01 2017 - NEWS: Caleb Ewan crashes out at Bay Crits
Dec 29 2016 - NEWS: Ewan looking for record-equalling third consecutive victory at Bay Crits
Dec 17 2016 - NEWS: Gerrans believes Chaves can beat Froome in Australia
Dec 12 2016 - NEWS: Orica-BikeExchange becomes Orica-Scott
Dec 09 2016 - NEWS: Giordana Announces Clothing Partnership with ORICA-BikeExchange
Nov 24 2016 - NEWS: Chaves to kick start 2017 season Down Under
Nov 18 2016 - NEWS: Hayman caps off season as 2016 Australian Cyclist of the Year
Nov 16 2016 - NEWS: ORICA-BikeExchange Squad ready for 2017 Assault
Oct 17 2016 - NEWS: ORICA-BikeExchange round off the 2016 season at the Tour of Abu Dhabi
Sep 16 2016 - NEWS: Ewan and Matthews to lead the line for Orica-BikeExchange at the Eneco Tour
Aug 18 2016 - NEWS: Chaves leads Orica-BikeExchange at the Vuelta a Espana
Jul 12 2016 - NEWS: Matthews out sprints Boasson Hagen and Sagan from breakaway with help from Orica-BikeExchange team mates
Apr 15 2016 - NEWS: Record 5,300 riders complete Gran Fondo as Mat Hayman (Orica-GreenEdge) wins Paris Roubaix