Haute Route San Francisco Partners with Salvation Army to Raise Funds for Families Affected by Santa Rosa Fires

COLORADO SPRINGS, Colo. (April 4, 2018) – Haute Route, the most prestigious multi-day event series for amateur cyclists worldwide, is partnering with The Salvation Army around the upcoming Haute Route San Francisco event in an effort to raise funds for families still recovering from the Santa Rosa fires in the fall of 2017. Haute Route San Francisco participants and supporters can donate funds to go directly to the families in need via a unique donation page: https://give-do.salvationarmy.org/hauteroute.

“The Salvation Army is often one of the first responders, right behind emergency services, during tragedies and national disasters like the Bay Area fire. While the tragedy may be off the nightly news, the need to support the victims continues unabated, “ said Alain Lambert, Executive Chairman for Haute Route in North America. “Haute Route is proud to support such impactful work and raise funds to help the families who are still recovering.”

The recent fires in Sonoma County did considerable damage to the community, destroying 5,600 structures, burning 36,000 acres and racking up an estimated $3 billion in damage. The Salvation Army continues to help Santa Rosa fire survivors by offering assistance with financial housing needs, furniture, household supplies, utilities assistance, medical, dental and work supply replacement, school supply replacement, vehicle repairs, and other miscellaneous needs related to the fire.

“It will take years to rebuild homes and lives for the families in Santa Rosa and we’re grateful for the partnership with Haute Route to help us raise funds and awareness for the need that remains,” said Capt. Rio Ray, Salvation Army Santa Rosa Corps officer. “While the suffering of these families is still immense, the awareness and outside recognition of their needs has greatly decreased. The Haute Route community can make a huge difference in their lives.”

Taking place April 20-22, 2018, Haute Route San Francisco offers an unmatched cycling experience for participants both on and off the bike. The three-day event features a Golden Gate bridge crossing, climbs up Mt. Tam and Mount Diablo, and a takeover of Angel Island during the third and final stage. Cyclists from all over the world are expected to ride the Haute Route San Francisco and experience one of the jewels of American cycling, with world-class climbs, quiet roads, and unbeatable vistas only short distances from the hearts of San Francisco and Oakland. For more information, or to register, go to: https://www.hauteroute.org/events/overview/san-francisco-2018.

About Haute Route

Haute Route was created in 2010 by global sports marketing and event company OC

Sport to deliver an unparalleled professional experience both on and off the bike for amateur riders. Taking place in the world’s most iconic cycling destinations, the events are timed, ranked and fully supported with premium services typically reserved for the pros. Haute Route launched its first North American event in June of 2017 with the Mavic Haute Route Rockies. For more information and to access the full 2018 Haute Route calendar of events, which includes three new three-day U.S. events, Haute Route San Francisco (April 20-22), Haute Route Asheville (May 18-20) and Haute Route Utah (September 14-16), and the seven-day Mavic Haute Route Rockies (June 23-29), please visit www.hauteroute.org.

About Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for over 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.