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Doping damages could start at 32 million dollars for Armstrong

A district of Columbia court has denied Armstrong's legal team the motion to negate any damages for the estimated advertising and marketing revenue generated. It also confirmed that the damages be set at $32 million dollars, the amount which the US Postal service paid during that period

Armstrong's team argued that the US Postal Cycling Team created tens of millions of dollars of advertising and marketing revenue for the US Postal serice as it won races including Armstrong's Tour de France wins. However the prosecution countered that with an estimated 1.5 billion counter negative media updates linking Armstrong and doping to the US Postal Sevice.

The court upheld the prosecutions argument of the estimated positive versus negative advertising and marketing before and after Armstrong won 7 editions of the Tour de France, was stripped of those titles and banned from competing.

A jury could decide Armstrong and Tailwind Sports should pay damages as much as three times that amount, up to $96 million dollars under the false claims act.

The court refrained from providing a summary judgement and the case will now proceed to trial.

Lance Armstrong says that if the court rules against him, he could be “out on the street”

Speaking in his own podcast last fall about the pending federal whistleblower lawsuit against him, Lance Armstrong says that if the court rules against him, he could be “out on the street.”

“We are down to one case, me versus the United States of America, Floyd Landis – it’s a heavy case. If it goes the wrong way for us, then we are on the street. So it’s pretty heavy. Let’s hope it doesn’t go the wrong way.”

Armstrong has already paid out lawsuits against him, including with The Sunday Times (£1 million pounds) and SCA Promotions ($10 million dollars). He said that he lost ($75 million dollars) in sponsorship income. He has already sold his home in Austin, Texas and is currently living in Aspen.

Last year his Apsen home's title was claimed as capital if he fails to meet any outstanding payments to SCA Promotions.

The judge has now ruled that the case will go to the trial phase.

The government argues that Armstrong and the management company, Tailwind Sports that ran the US Postal Team, defrauded the government by taking performance enhancing drugs.

Floyd Landis is the whistleblower in the suit and stands to claim 15-20 percent of any judgment against Armstrong, which could be a least $6 million dollars that Floyd would receive if Armstrong and Tailwind sports are proven fradulent.

Doping damages start at 32 million dollars for Armstrong

 
Tag: armstrong
 
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Tag: wada
 
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