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Welcome to Gran Fondo USA >> 2019 Gran Fondo Guide Marketing and Advertising

2019 Marketing and Advertising

Gran Fondo Guide's 2019 Marketing and Advertising Media Kit

Our Audience and Reach

Contact us for pricing and a copy of our full 2019 Media Kit

Visitor Demographics

We regularly receive up to 90,000 unique visitors per month, that’s 190,000 visits per month or 600,000 page views, with an average session time of over 3 minutes per visitor. 

Please visit our real time statistics at https://clustrmaps.com/site/1bxx

Snapshot of Visitors: May 2017

Snapshot of Visitors: May 2017 - granfondoguide.com

Contact us for pricing and a copy of our full 2018 Media Kit

Subscriber Profile

76% of our subscribers are men, 24% women. English is the most spoken language and reflects our strong presence in North America, Europe and Oceania. The largest age brackets are men between the ages of 25 and 54. 80% of our subscribers are Pro Cycling fans.

Subscriber Profile - granfondoguide.com

Contact us for pricing and a copy of our full 2019 Media Kit

Subscriber Income

Our subscribers tend to be well educated professionals with a higher than average household. They spend time and money travelling to events, training and the latest kit. Over 70% of our subscribers have travelled out of state. Over 40% abroad to participate in cycling events. 

Subscriber Income - granfondoguide.com

Contact us for pricing and a copy of our full 2019 Media Kit

Advertising Positions

Advertising Positions - granfondoguide.com

Contact us for pricing and a copy of our full 2019 Media Kit

Our Advertising Positions - granfondoguide.com

Contact us for pricing and a copy of our full 2019 Media Kit

GEO Targeting in the U.S.A

Gran Fondo Guide can GEO target its advertising and marketing options in any or all regions and states in the USA. It can provide exclusively placed adverts or “fixed position” adverts (depending on availability). From 2019 premium clients can place adverts, track and refine Geo targeted placement based on our visitor demographics.

GEO Targeting in the U.S.A

GEO Targeting in Canada

Gran Fondo Guide can GEO target its advertising and marketing options in any or all provinces in Canada. . It can provide exclusively placed adverts or “fixed position” adverts (depending on availability). From 2019 premium clients can place adverts, track and refine Geo targeted placement based on our visitor demographics.

GEO Targeting in Canada

Some of our Clients

We have over 10 years online marketing and advertising experience within the cycling industry. We are results driven and have proven success, with many satisfied clients and repeat business.

Here’s some of our success stories:

  Assisted with a start-up event get off the ground. We’re still working with them 4 years later
  Assisted with an event sell out their entries in advance
  Assisted with an event expand from one event to a series of events
  Assisted with a client gain top line sponsorship from a well-known bike manufacturer
  Assisted with an event re-package their product and pricing to attract more participants
  Assisted with an event attract more participants in a more challenging geographic location
  Provided online social media marketing
  Helped a large series of events grow to a successful sale to a larger event organizer at national level

We have provided our experience and expertise to a vast range of clients from inaugural events, to events that attract well over 5,000 participants. Some of our current and previous clients include:

  RBC Gran Fondo Whistler
  UCI Gran Fondo World Series
  GFNY New York Championship
  Gran Fondo World Tour Series
 

Contact us for pricing and a copy of our full 2019 Media Kit

 

Featured Event - Option F

A featured event is designed for an event organiser who has a limited marketing budget with a single event they wish to target.

Put your event in the spotlight. Promote your event in one of our premier places.

Position

The event is featured on the top right hand side of our home page, which has the most page impressions on our site.  A featured event sits in prominent place and links directly through to your event website with full outbound and inbound tracking. Please see advertising positions option F).

Marketing Included

Initial free written press release to your approval (3 months or more).

Unlimited number of press releases (supplied) on our latest news on the website (desktop, tablet and mobile devices). Included in our weekly newsletter to 17,000 subscribers. Regular updates on our social media channels; Facebook, Twitter and Instagram. Maximum 1 press release in the newsletter and maximum 1 press release on latest news or newsletter each week. Supplied press releases must be supplied in word or pdf format and contain all text and high resolution images.

Marketing Campaign Results

Receive a full report detailing impressions and click thru’s including the CPM and CPC costs, at the end of your marketing campaign.

GEO Targeted Fixed Positions Pricing and Terms

Fixed Position Nationally, $xxx one off payment, your event featured until it takes place. Fixed in date order in relation to other featured events.

Easy payment online via Pay Pal in advance with full invoice supplied.

Please note: A featured event is ONLY available for event organizers with a single event. For organizers with a series of events, please contact us.

Contact us for pricing and a copy of our full 2019 Media Kit

 

Leader Board Advert - Option L

For organizers and tour operators looking to gain more exposure with an increased CPM and CPC rates. Put your event in prominent place across the whole of our website gaining you high coverage. Ideal for organizers with an event or series of events with the ability to change the advert and links at any time.

Position

At the top of the website on all devices (desktop, tablet and mobile)

Advert Size

1256 pixels wide by 300 pixels high. Formats: .jpg, .png, .gif, .bmp and animated gif allowed. Advert can be supplied or we can design the advert for FREE to your approval (3 months or more).

Marketing Included

Initial free written press release to your approval (3 months or more).

Unlimited number of press releases (supplied) on our latest news on the website (desktop, tablet and mobile devices). Included in our weekly newsletter to 17,000 subscribers. Regular updates on our social media channels; Facebook, Twitter and Instagram. Maximum 1 press release in the newsletter and maximum 1 press release on latest news or newsletter each week. Supplied press releases must be supplied in word or pdf format and contain all text and high resolution images.

Marketing Campaign Results

Receive a full report detailing impressions and click thru’s including the CPM and CPC costs, at the end of your marketing campaign.

GEO Targeted Fixed Positions Pricing and Terms

Rotated Nationally, $xxx per calendar month - Adverts are rotated on the website on an equal basis with all other adverts.

Rotated Regionally, $xxx per calendar month - Adverts are rotated on the website on an equal basis with all other adverts.

Rotated State, $xxx per calendar month - Adverts are rotated on the website on an equal basis with all other adverts.

10% discount for 3 months, 25% discount for 6 months or 40% discount 12 months or more.

Easy payment online via Pay Pal in advance with full invoice supplied.

Please note: Prices are for event organizers with a single event. For organizers with a series of events, please contact us.

Contact us for pricing and a copy of our full 2019 Media Kit

 

Side Bar Advert - Option S

One of our Premium options. For organizers and tour operators looking to gain maximum exposure with a larger marketing budget.

Put your event in prominent place across our site to gain maximum CPM and CPC rates.

Ideal for organizers with an event or series of events with the ability to change the advert and links at any time or the need to display multiple banners at any one time.

Positions

Right hand side of the website, run of site, which includes:

Home Page, Pro Cycling News, Gran Fondo News, Century Ride News, Gravel Grinder News, Training Articles. All UCI World Tour races like the AMGEN Tour of California and all Grand Tours; Giro d’Italia, Tour de France, Vuelta a Espana. LIVE race coverage, we cover live Pro cycling races for our visitors when available.

Advert Size

300 pixels wide by 300 pixels high. Formats: .jpg, .png, .gif, .bmp and animated gif allowed.

Advert can be supplied or we can design the advert for FREE to your approval (3 months or more).

Marketing Included

Initial free written press release to your approval (3 months or more).

Unlimited number of press releases (supplied) on our latest news on the website (desktop, tablet and mobile devices). Included in our weekly newsletter to 17,000 subscribers. Regular updates on our social media channels; Facebook, Twitter and Instagram. Maximum 1 press release in the newsletter and maximum 1 press release on latest news or newsletter each week. Supplied press releases must be supplied in word or pdf format and contain all text and high resolution images.

Marketing Campaign Results

Receive a full report detailing impressions and click thru’s including the CPM and CPC costs, at the end of your marketing campaign.

GEO Targeted Fixed Positions Pricing and Terms

Fixed 1st Position, Nationally: $xxx per month per banner – Please contact us for availability.

Fixed 1st Position, Regionally: $xxx per month per banner – Please contact us for availability.

Fixed 1st Position, State: $xxx per month per banner – Please contact us for availability.

The above shows prices for fixing a banner advert vertically at the top, above the fold.

GEO Targeted Rotated Positions Pricing and Terms

Rotated, Nationally: $xxx per month per banner, run of site

Rotated, Regionally: $xxx per month per banner, run of site

Rotated, State: $xxx per month per banner, run of site

All side adverts are rotated vertically on an equal basis with all other adverts except the fixed 1st position banner, if it present.

10% discount for 3 months, 25% discount for 6 months or 40% discount 12 months or more.

Easy payment online via Pay Pal in advance with full invoice supplied.

Please note: Prices are for event organizers with a single event. For organizers with a series of events, please contact us.

Contact us for pricing and a copy of our full 2019 Media Kit

 

Pop Up Banner - Option P

Ideal for organizers who need to maximise their efforts in a short time period, with a medium impression rate.

Put your event in place of every visitor to Gran Fondo Guide on a daily basis, that’s around 20,000 visitors per week.

Position

Pop Up overlaid in front of the website to every visitor to our site (see advert positions above for example)

Advert Size

640 pixels wide by 480 pixels high. Formats: .jpg, .png, .gif, .bmp and animated gif allowed. Advert can be supplied or we can design the advert for FREE to your approval (1 month or more).

Marketing Included

Initial free written press release to your approval (3 months or more).

Unlimited number of press releases (supplied) on our latest news on the website (desktop, tablet and mobile devices). Included in our weekly newsletter to 17,000 subscribers. Regular updates on our social media channels; Facebook, Twitter and Instagram. Maximum 1 press release in the newsletter and maximum 1 press release on latest news or newsletter each week. Supplied press releases must be supplied in word or pdf format and contain all text and high resolution images.

Marketing Campaign Results

Receive a full report detailing impressions and click thru’s including the CPM and CPC costs, at the end of your marketing campaign.

Pricing and Terms

Pop Up for One Week (7 days) - $xxx

Pop Up for Two Weeks (14 days) - $xxx

Pop Up for Four Weeks (31 days) - $xxx

Please note: Prices are for event organizers with a single event. For organizers with a series of events, please contact us.

Contact us for pricing and a copy of our full 2019 Media Kit

 

e-Newsletter - Option N

Headline our weekly newsletter to 20,000 subscribers.Headline our weekly newsletter to 20,000 subscribers.

For organizers looking to gain a wide reach with a small budget.

Our weekly newsletter is packed with the latest news, trends and training tips.  It’s very popular and very well read.

This option allows you to showcase your event and target registration by being the subject of the weekly newsletter with your press release in prime place.
Newsletter takeovers must be booked into a diary in advance, subject to availability.

Marketing Campaign Results

Receive a full report detailing impressions and click thru’s including the CPM and CPC costs, at the end of your marketing campaign.

Pricing and Terms

Press Release Supplied: $xxx per newsletter

Press Release Written: $xxx per newsletter

Please note: Prices are for event organizers with a single event. For organizers with a series of events, please contact us.

Contact us for pricing and a copy of our full 2019 Media Kit